Zejtaria
Brand identity for the National Chamber of Crafts
Brand identity for the National Chamber of Crafts
Zejtaria was developed for the National Chamber of Crafts to reposition traditional trades as a serious, viable path for a generation more inclined to doubt them than choose them. The visual system centers on a single letterform — Z — folded until it opens into a window, a gesture that reads as both a turn of material and an opening.
Across posters, stationery, packaging, and outdoor applications, the identity holds a deep burgundy as its anchor, extending into terracotta, mustard, powder blue, and blush, with the same restraint carried through every touchpoint: no ornament standing in for meaning.
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